The Corporation Cannot Love You Back
We mistake corporations for relationships, treating abstractions as if they possess human qualities. This categorical error leads us to apply personal virtues like loyalty to entities designed solely for financial transactions.
The corporate entity cannot experience loyalty—not because it is malevolent, but because it fundamentally lacks the capacity. It operates by a different physics, where profit optimisation is the only gravity.
This creates an unseen asymmetry: humans invest emotional currency into systems that recognise only financial capital. The disappointment isn't that companies betray trust, but that we mistakenly anthropomorphise mathematical constructs.
True loyalty can only exist between people—making the relationships within organisations valuable, while loyalty to the organisation itself remains fundamentally misplaced. The wisest approach is not cynicism, but clarity: reserve human virtues for humans, and approach organisations as the transactional frameworks they were designed to be.
When we align our expectations with reality, we protect ourselves from the peculiar heartbreak that comes from seeking reciprocity from entities incapable of giving it.